Consumer Search and Purchase: An Empirical Investigation of Retargetting Based on Consumer Online Behaviors. Link
Z. Jiang , T. Chan, H. Che and Y. Wang. (2020) Accepted at Marketing Science.

Can Non-Tiered Frequency Reward Programs be Profitable? Link
A. Gopalakrishnan, Z. Jiang, Y. Nevskaya and R. Thomadsen. (2020) Accepted at Marketing Science.

Working Papers

An Empirical Bargaining Model with Digit Bias – A Study on Auto Loan Monthly Payments. Link
Z. Jiang. Under 2nd round review at Management Science.

How Does Bonus Payment Affect Auto Loan Demand and Delinquency? Link
Z. Jiang, D. Zhang and T. Chan. Under 2nd round review at Journal of Marketing Research.

Estimating Parameters of Structural Models Using Neural Networks Link
Y. Wei, Z. Jiang. Resubmitted to Management Science

Digitization of Employment Verification and Inclusive Access to Credit: Evidence from Equifax. Link
T. Chan, N. Hamdi, X. Hui and Z. Jiang.

Pricing with Middleman: Implication from Policy Experiments in the Auto Loan Market.
Z. Jiang, Y. Wei, T. Chan, and N. Hamdi

Purchase or Abandon? A Temporal Separation between Choosing and Buying Increases Abandonment of Hedonic Products.
G. Tonietto, S. Malkoc, S. Nowlis and Z. Jiang. Reject and resubmit at Journal of Marketing.

Consumer Online Search and Purchase with Endogenous Channel Choice.
S. Zhang, Z. Jiang and H. Che.