Publications

Rachel Gershon, Zhenling Jiang (2024). Referral Contagion: Downstream Benefits of Customer Referrals. Conditional acception at Journal of Marketing Research.

SSRN

Zhenling Jiang, Yanhao "Max" Wei, Tat Chan, Naser Hamdi (2023). Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Experiment. Marketing Science, 42 (5), 958-983.

DOI Abstract

Tat Chan, Naser Hamdi, Xiang Hui, Zhenling Jiang (2022). The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax. Marketing Science, 41 (4), 367-386.

DOI Abstract

Zhenling Jiang (2022). An Empirical Bargaining Model with Left-digit Bias: A Study on Auto Loan Monthly Payments. Management Science, 68 (1), 442–465.

DOI Abstract

Zhenling Jiang, Dennis J. Zhang, Tat Chan (2021). How Does Bonus Payment Affect Auto Loan Demand and Delinquency?. Journal of Marketing Research, 58 (3), 476-496.

DOI Abstract The New York Times

Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya, Raphael Thomadsen (2021). Can Non-tiered Customer Loyalty Programs Be Profitable?. Marketing Science, 40 (3), 508-526.

DOI Abstract

Zhenling Jiang, Tat Chan, Hai Che, Youwei Wang (2021). Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors. Marketing Science, 40 (2), 219-240.

DOI Abstract

Zhenling Jiang, Robert Ford (2013). An example conference paper. In ICW.

PDF Cite Project Slides

with Donggwan Kim (1111). Promote Mortgage Refinancing with TV Advertising..

with Gad Allon, Daniel Chen, Dennis Zhang (1111). Machine Learning and Prediction Errors in Causal Inference..

Yanhao Wei, Zhenling Jiang (1111). Estimating Parameters of Structural Models Using Neural Networks. Minor revision at Marketing Science.

SSRN

Donggwan Kim, Zhenling Jiang, Raphael Thomadsen (0001). TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market.. Revise and resubmit to Management Science.

SSRN