Publications

Zhenling Jiang, Yanhao Wei, Tat Chan, Naser Hamdi (2022). Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Experiment. Marketing Science, Accepted.

SSRN Abstract

Tat Chan, Naser Hamdi, Xiang Hui, Zhenling Jiang (2022). The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax. Marketing Science, 41 (4), 367-386.

Cite DOI Abstract

Zhenling Jiang (2022). An Empirical Bargaining Model with Left-digit Bias: A Study on Auto Loan Monthly Payments. Management Science, 68 (1), 442–465.

Cite DOI Abstract

Zhenling Jiang, Dennis J. Zhang, Tat Chan (2021). How Does Bonus Payment Affect Auto Loan Demand and Delinquency?. Journal of Marketing Research, 58 (3), 476-496.

Cite DOI Abstract The New York Times

Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya, Raphael Thomadsen (2021). Can Non-tiered Customer Loyalty Programs Be Profitable?. Marketing Science, 40 (3), 508-526.

Cite DOI Abstract

Zhenling Jiang, Tat Chan, Hai Che, Youwei Wang (2021). Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors. Marketing Science, 40 (2), 219-240.

Cite DOI Abstract

Zhenling Jiang, Robert Ford (2013). An example conference paper. In ICW.

PDF Cite Project Slides

Rachel Gershon, Zhenling Jiang (1111). Referral Contagion: Downstream Benefits of Customer Referrals. Revise and resubmit at Journal of Marketing Research.

SSRN

with Donggwan Kim (1111). Promote Mortgage Refinancing with TV Advertising..

with Donggwan Kim, Raphael Thomadsen (1111). Do Consumers Prefer Diversity in TV Advertising: Evidence from the Mortgage Market?.

with Gad Allon, Daniel Chen, Dennis Zhang (1111). Machine Learning and Prediction Errors in Causal Inference..

Yanhao Wei, Zhenling Jiang (1111). Estimating Parameters of Structural Models Using Neural Networks. Revise and resubmit to Marketing Science.

SSRN