Publications

Tat Chan, Naser Hamdi, Xiang Hui, Zhenling Jiang (2021). The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax. Published Online Marketing Science.

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Zhenling Jiang (2021). An Empirical Bargaining Model with Left-digit Bias: A Study on Auto Loan Monthly Payments. Published Online Management Science.

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Zhenling Jiang, Dennis J. Zhang, Tat Chan (2021). How Does Bonus Payment Affect Auto Loan Demand and Delinquency?. Journal of Marketing Research, 58 (3), 476-496.

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Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya, Raphael Thomadsen (2021). Can Non-tiered Customer Loyalty Programs Be Profitable?. Marketing Science, 40 (3), 508-526.

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Zhenling Jiang, Tat Chan, Hai Che, Youwei Wang (2021). Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors. Marketing Science, 40 (2), 219-240.

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Zhenling Jiang, Robert Ford (2013). An example conference paper. In ICW.

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Zhenling Jiang, Yanhao Wei, Tat Chan, Naser Hamdi (1111). Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Experiment. Major revision at Marketing Science.

SSRN

Yanhao Wei, Zhenling Jiang (1111). Estimating Parameters of Structural Models Using Neural Networks.

SSRN

Shuo Zhang, Zhenling Jiang, Hai Che (1111). Consumer Online Search and Purchase with Endogenous Channel Choice.