(2024). Research: Customer Referrals Are Contagious. Harvard Business Review.

HBR Link

(2024). Estimating Parameters of Structural Models Using Neural Networks. Accepted at Marketing Science.


(2024). Referral Contagion: Downstream Benefits of Customer Referrals. Accepted at Journal of Marketing Research.

DOI Abstract Harvard Business Review

(2023). Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Experiment. Marketing Science, 42 (5), 958-983.

DOI Abstract

(2022). The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax. Marketing Science, 41 (4), 367-386.

DOI Abstract

(2021). How Does Bonus Payment Affect Auto Loan Demand and Delinquency?. Journal of Marketing Research, 58 (3), 476-496.

DOI Abstract The New York Times

(2021). Can Non-tiered Customer Loyalty Programs Be Profitable?. Marketing Science, 40 (3), 508-526.

DOI Abstract

(2021). Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors. Marketing Science, 40 (2), 219-240.

DOI Abstract

(2013). An example conference paper. In ICW.

PDF Cite Project Slides

(1111). Machine Learning and Prediction Errors in Causal Inference..

(1110). A Pre-Trained Estimator for Consumer Search Model..


(0001). TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market.. Revise and resubmit to Management Science.