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Referral Contagion: Downstream Benefits of Customer Referrals
Word-of-mouth (WOM) has proven a valuable marketing tool for acquiring new customers and companies frequently invest in referral reward …
Rachel Gershon, Zhenling Jiang
SSRN
The Effects of TV Advertising and Ad Content on Consumer Financial Decisions: Evidence from Mortgage Refinancing.
It is well-documented that many mortgage borrowers make sub-optimal financial decisions by failing to refinance when interest rates are …
Zhenling Jiang, Donggwan Kim
SSRN
TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market.
This paper examines the impact of racial minority representation on advertising effectiveness. We do this by first assembling data on …
Donggwan Kim, Zhenling Jiang, Raphael Thomadsen
SSRN