Zhenling Jiang
Zhenling Jiang
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Estimating Parameters of Structural Models Using Neural Networks
Machine learning tools such as neural networks are increasingly applied in marketing and economics to learn complex relations in data. …
Yanhao Wei
,
Zhenling Jiang
Code
DOI
Referral Contagion: Downstream Benefits of Customer Referrals
Word-of-mouth (WOM) has proven a valuable marketing tool for acquiring new customers and companies frequently invest in referral reward …
Rachel Gershon
,
Zhenling Jiang
DOI
Abstract
Harvard Business Review
Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Experiment
We study the design of dealer compensation policy in the indirect auto lending market, where most lenders give dealers the discretion …
Zhenling Jiang
,
Yanhao 'Max' Wei
,
Tat Chan
,
Naser Hamdi
DOI
Abstract
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax
What is the value of verified employment data in consumer lending? We study this question using a data set covering all employment …
Tat Chan
,
Naser Hamdi
,
Xiang Hui
,
Zhenling Jiang
DOI
Abstract
An Empirical Bargaining Model with Left-digit Bias: A Study on Auto Loan Monthly Payments
This paper studies price bargaining when both parties have left-digit bias when processing numbers. The empirical analysis focuses on …
Zhenling Jiang
DOI
Abstract
Finalist - Frank M. Bass Dissertation Paper Award
How Does Bonus Payment Affect Auto Loan Demand and Delinquency?
This article studies how receiving a bonus changes consumers’ demand for auto loans and their risk of future delinquency. Unlike …
Zhenling Jiang
,
Dennis J. Zhang
,
Tat Chan
DOI
Abstract
The New York Times
Can Non-tiered Customer Loyalty Programs Be Profitable?
We study the impact of launching a non-tiered customer loyalty program on consumers’ spending per visit, frequency of visits and …
Arun Gopalakrishnan
,
Zhenling Jiang
,
Yulia Nevskaya
,
Raphael Thomadsen
DOI
Abstract
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors
This paper empirically investigates how marketers can retarget consumers who have searched online but did not purchase, based on their …
Zhenling Jiang
,
Tat Chan
,
Hai Che
,
Youwei Wang
DOI
Abstract
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