Publications

Rachel Gershon, Zhenling Jiang (2025). Referral Contagion: Downstream Benefits of Customer Referrals. Journal of Marketing Research, 62 (1), 97-116.

DOI Abstract Harvard Business Review

Yanhao Wei, Zhenling Jiang (2025). Estimating Parameters of Structural Models Using Neural Networks. Marketing Science, 44 (1), 102-128.

Code DOI

Rachel Gershon, Zhenling Jiang, Will Fraser, Jitendra Gupta (2024). Research: Customer Referrals Are Contagious. Harvard Business Review.

HBR Link

Zhenling Jiang, Yanhao 'Max' Wei, Tat Chan, Naser Hamdi (2023). Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Experiment. Marketing Science, 42 (5), 958-983.

DOI Abstract

Tat Chan, Naser Hamdi, Xiang Hui, Zhenling Jiang (2022). The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax. Marketing Science, 41 (4), 367-386.

DOI Abstract

Zhenling Jiang (2022). An Empirical Bargaining Model with Left-digit Bias: A Study on Auto Loan Monthly Payments. Management Science, 68 (1), 442–465.

DOI Abstract Finalist - Frank M. Bass Dissertation Paper Award

Zhenling Jiang, Dennis J. Zhang, Tat Chan (2021). How Does Bonus Payment Affect Auto Loan Demand and Delinquency?. Journal of Marketing Research, 58 (3), 476-496.

DOI Abstract The New York Times

Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya, Raphael Thomadsen (2021). Can Non-tiered Customer Loyalty Programs Be Profitable?. Marketing Science, 40 (3), 508-526.

DOI Abstract

Zhenling Jiang, Tat Chan, Hai Che, Youwei Wang (2021). Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors. Marketing Science, 40 (2), 219-240.

DOI Abstract

Zhenling Jiang, Robert Ford (2013). An example conference paper. In ICW.

PDF Cite Project Slides

with Gad Allon, Daniel Chen, Dennis Zhang (1111). Machine Learning and Prediction Errors in Causal Inference..

Yanhao 'Max' Wei, Zhenling Jiang (1110). A Pre-Trained Estimator for Consumer Search Model..

SSRN

Ruohan Zhan, Shichao Han, Yuchen Hu, Zhenling Jiang (1110). Estimating Treatment Effects under Recommender Interference: A Structured Neural Networks Approach.. Major revision at Management Science.

arXiv

Zhenling Jiang, Donggwan Kim (1110). The Effects of TV Advertising and Ad Content on Consumer Financial Decisions: Evidence from Mortgage Refinancing..

SSRN

Donggwan Kim, Zhenling Jiang, Raphael Thomadsen (0001). TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market.. Major revision at Management Science.

SSRN