Zhenling Jiang is an assistant professor of marketing at the Wharton School,
University of Pennsylvania. She received her Ph.D. degree in marketing at the
John M. Olin Business School, Washington University in St. Louis.
Zhenling utilizes theory-driven empirical models in her research.
Her current research studies various questions in the consumer
financial market, such as behavioral biases in financial decision
making and financial inclusion enabled by new technology.
She is also interested in how consumer search for information and
the value of loyalty program.