Zhenling Jiang

Assistant Professor of Marketing

Biography

Zhenling Jiang is an Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. She specializes in using econometric methods to study consumer behavior and market dynamics. Her research combines structural modeling, machine learning, and causal inference. Her areas of interest include consumer finance, economic inequality, search behavior, and behavioral economics. Methodologically, she aims to integrate machine learning with structural estimation and causal inference.

Download my Curriculum Vitae.

Interests

Consumer Financial Market
Consumer Search for Information
Loyalty Program

Education

Ph.D. in Marketing, 2013 - 2019

Washington University in St. Louis
M.A. in International Economics and Finance, 2006 - 2008

Brandeis University
B.A. in Economics, 2002 - 2006

Nankai University

Journal Articles

Yanhao Wei, Zhenling Jiang (2024). Estimating Parameters of Structural Models Using Neural Networks. Accepted at Marketing Science.

Code DOI

Rachel Gershon, Zhenling Jiang (2024). Referral Contagion: Downstream Benefits of Customer Referrals. Accepted at Journal of Marketing Research.

DOI Abstract Harvard Business Review

Zhenling Jiang, Yanhao 'Max' Wei, Tat Chan, Naser Hamdi (2023). Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Experiment. Marketing Science, 42 (5), 958-983.

DOI Abstract

Tat Chan, Naser Hamdi, Xiang Hui, Zhenling Jiang (2022). The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax. Marketing Science, 41 (4), 367-386.

DOI Abstract

Zhenling Jiang (2022). An Empirical Bargaining Model with Left-digit Bias: A Study on Auto Loan Monthly Payments. Management Science, 68 (1), 442–465.

DOI Abstract Finalist - Frank M. Bass Dissertation Paper Award

Zhenling Jiang, Dennis J. Zhang, Tat Chan (2021). How Does Bonus Payment Affect Auto Loan Demand and Delinquency?. Journal of Marketing Research, 58 (3), 476-496.

DOI Abstract The New York Times

Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya, Raphael Thomadsen (2021). Can Non-tiered Customer Loyalty Programs Be Profitable?. Marketing Science, 40 (3), 508-526.

DOI Abstract

Zhenling Jiang, Tat Chan, Hai Che, Youwei Wang (2021). Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors. Marketing Science, 40 (2), 219-240.

DOI Abstract