Zhenling Jiang

Zhenling Jiang

Assistant Professor of Marketing

Biography

Zhenling Jiang is an Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. She specializes in using econometric methods to study consumer behavior and market dynamics. Her research combines structural modeling, machine learning, and causal inference. Her areas of interest include consumer finance, economic inequality, search behavior, and behavioral economics. Methodologically, she aims to integrate machine learning with structural estimation and causal inference.

Download my Curriculum Vitae.

Interests

  • Consumer Financial Market
  • Consumer Search for Information
  • Loyalty Program

Education

  • Ph.D. in Marketing, 2013 - 2019

    Washington University in St. Louis

  • M.A. in International Economics and Finance, 2006 - 2008

    Brandeis University

  • B.A. in Economics, 2002 - 2006

    Nankai University

Journal Articles

Rachel Gershon, Zhenling Jiang (2024). Referral Contagion: Downstream Benefits of Customer Referrals. Conditional acception at Journal of Marketing Research.

SSRN

Zhenling Jiang, Yanhao "Max" Wei, Tat Chan, Naser Hamdi (2023). Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Experiment. Marketing Science, 42 (5), 958-983.

DOI Abstract

Tat Chan, Naser Hamdi, Xiang Hui, Zhenling Jiang (2022). The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax. Marketing Science, 41 (4), 367-386.

DOI Abstract

Zhenling Jiang (2022). An Empirical Bargaining Model with Left-digit Bias: A Study on Auto Loan Monthly Payments. Management Science, 68 (1), 442–465.

DOI Abstract

Zhenling Jiang, Dennis J. Zhang, Tat Chan (2021). How Does Bonus Payment Affect Auto Loan Demand and Delinquency?. Journal of Marketing Research, 58 (3), 476-496.

DOI Abstract The New York Times

Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya, Raphael Thomadsen (2021). Can Non-tiered Customer Loyalty Programs Be Profitable?. Marketing Science, 40 (3), 508-526.

DOI Abstract

Zhenling Jiang, Tat Chan, Hai Che, Youwei Wang (2021). Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors. Marketing Science, 40 (2), 219-240.

DOI Abstract

Working Papers

Estimating Parameters of Structural Models Using Neural Networks
Yanhao Wei, Zhenling Jiang
SSRN
The Effects of TV Advertising and Ad Content on Consumer Financial Decisions: Evidence from Mortgage Refinancing.
Zhenling Jiang, Donggwan Kim
SSRN
TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market.
Donggwan Kim, Zhenling Jiang, Raphael Thomadsen
SSRN

Selected Work in Progress

Machine Learning and Prediction Errors in Causal Inference.
with Gad Allon, Daniel Chen, Dennis Zhang

Teaching

 
 
 
 
 
Data and Analysis for Marketing Decisions
University of Pennsylvania, the Wharton School
Sep 2020 – Present MBA and Undergraduate
Wharton Teaching Excellence Award - 2020, 2021.
 
 
 
 
 
Introduction to Structural Modeling
Georgia State University, J. Mack Robinson College of Business
Jan 2020 – May 2020 Doctoral seminar
 
 
 
 
 
Data Driven Marketing
Georgia State University, J. Mack Robinson College of Business
Jan 2020 – May 2020 Graduate

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